Creative Thinking to Surf The Crisis

This workshop is designed to collectively discover the creative side of the participants through active creative thinking exercises. It will also tackle the definitions and principles of strategic problem solving, the different ways people think creatively, and common techniques for generating ideas in different settings. We believe that it’s time we shift from the negative into the positive through shifting perspectives and imagining alternative futures.

Target Audience

Business professionals willing to start adapting a new way of thinking within their enterprise and among their teams.

Individuals at all levels who want to acknowledge the impact of creative thinking in daily life and professionally.

People who are eager to unleash their creative skills within.

Josephine Abou Abdo
Entrepreneur, Food Anthropologist
Designer for social Innovation
Interior Architect

A passionate multidisciplinary designer and problem solver, honing this ability across product, service, and food design for innovation. She focuses on spreading creative thinking as a tool for change and innovation across businesses and enterprises.

Currently, Josephine is the co-founder of “Saj Stories”, a social platform and traveling tables that curates experiences to empower women and celebrate the Lebanese culinary heritage. Given the social, economic, and cultural problems related to food, Josephine also started a collective studio “Jam Lab” to implement creative thinking unto daily food behaviors through workshop, experiences, and design items.

Josephine has recently graduated with a master’s degree in product design from “La Sapienza” University of Rome. She participated in many workshops including “Design in the Middle” workshop in the MAXXI museum of Rome which discussed social, economic, and political problems in the middle-east and suggested creative ways to solve them.