Building a Unique Digital Mindset workshop

Summary

This workshop will support business professionals in building their digital mindset. Participants will acquire a tool kit to draft and implement their online presence strategy without requiring a large financial investment. They will understand the importance of Key Performance Indicators (KPIs) related to diverse platforms internally – in increasing visibility and sales –  and externally – in communicating with media agencies or third parties. Through hands-on case studies, participants can achieve an intermediate level in Digital Marketing and enrich their path towards shaping their digital mindset.

Learning Outcome

By the end of this workshop, participants will be able to:

• Understand the importance of the digital mindset in today’s corporate world
• Acquire essential tools to build this mindset in their company
• Acknowledge the importance of KPIs to Set strategic objectives in their digital strategy
• Identify key factors related to different platforms to implement their digital strategy
• Draft a SMART Action Plan to track the progress of your strategy’s implementation

Topics Covered

1. Introduction to Digital Mindset
2. Website and Search Engine Optimization (SEO)
3. Social Media Marketing
4. Google AdWords
5. Google Analytics
6. Emails Marketing
7. Expand Internationally

Facilitated by:

Céline Khourieh
CEO of Webneoo

Céline is currently the CEO of Webneoo, with more than 7 years of experience working in the digital marketing industry and handling online projects from web development to all things digital, an industry that is always changing and upgrading which for her adds a more reason to love it.

She started her studies of Multimedia Engineering at Antonine University and had the chance to complete her diploma with a master’s degree in Interactive Multimedia from Sorbonne University in France. During her studies abroad, she discovered her love for the digital development world which kicked off her career.

Céline is also a very proud member of the scout movement since 2000 and a Chief since 2012. This experience taught her leadership, responsibility, time management, teamwork, problem-solving, and most importantly how to be ready to face any challenge.